Trademarks
Protection and strategy

A trademark is an asset valued in money

It serves as an important tool of communication and as a guarantee of quality. With the aid of the mark, goods or services are made known to customers so that the customer can find again a product that he or she has experienced as a good one. Communicating the desired message with a trademark as well as maintaining its positive image requires strategic work and focus from the proprietor of the mark.

Trademark strategy is important

A part of trademark strategy is to ensure with preliminary examinations and searches that the desired trademark is available and that the exclusive right to the trademark is affirmed with a registration. The goods and services to be protected and the territorial extent of protection are determined by the proprietor’s current activities and future needs of expansion. A mark can be protected nationally (in Finland and/or abroad), supra-nationally (Community Trademark) and with an International Registration (the Madrid Agreement and Protocol). You can find more information on trademarks under the FAQ.

We can help you protecting your trademarks

Our experience and global cooperation network are at your disposal in all trademark matters. Our expert staff helps you in all phases of trademark protection. We follow the progress of the application process, communicate with the Patent Office and remind you of deadlines. If necessary, we conduct searches and help in determining the goods and services to be protected. We also attend to trademark related-oppositions, renewals and monitoring, as well as matters concerning consents, agreements, licenses and counterfeit goods.

In case you need any further information, please contact our trademark attorneys.